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Using Analytics to Drive Your Marketing Strategy
This workshop will cover how to identify where your visitors are located, how they got to your site and what pages they viewed when on your site. You will learn how to setup custom segments, campaign urls and goals for accurate tracking of your key metrics as well as how to measure how successful your online activities have been.
You will walk away knowing how to:
*Learn how to use Google Webmaster Tools to see which keywords you are ranking for
*Learn how diagnose and issues Google may have when indexing your website