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Cultivate and Convert: Using Analytics and Webmaster Tools to Grow Your Website
This is an open event to all those interested in growing their website through the insights provided by Stellar Analytics and Google Webmaster tools. This workshop will cover how to identify where your visitors are located, how they got to your site and what pages they viewed when on your site. You will learn how to setup custom segments, campaign urls and goals for accurate tracking of your key metrics as well as how to measure how successful your online activities have been. You will also learn how to use Google Webmaster Tools to see which keywords you are ranking for as well as diagnose and issues Google may have when indexing your website.