In order to be ADA compliant, a website needs to be accessible for users who have hearing, vision or physical disabilities. With the rise in virtual day-to-day interactions with your website it is crucial that your website is accessible to your entire audience.
of the global population is classified as disabled. Of this 15 percent, an estimated 190 million people experience significant disabilities.¹
of customers with disabilities will instantly leave the site if it does not meet their accessibility needs.²
of customers with disabilities have stated that they will spend more on a website that has improved accessibility features.²
ADA is an act that passed in 1990. It prohibits discrimination against people with disabilities and ensures that everyone has the same rights and opportunities when looking at a website. ADA compliant websites need to be present in all sectors. In 2010, the Americans with Disabilities Act (ADA) passed the Standards for Accessible Design. With this, the law requires all electronic and information technology entities to be accessible for people with disabilities such as vision impairment and hearing loss, this includes websites!
Businesses without ADA compliant websites will be considered “failure to comply” which means that they could receive lawsuits. Some sources say that depending on the state, a fine for this can reach a sum of up to $50,000.
However, the most important point here is that without ADA compliance for websites, businesses may lose on a lot of customers. Furthermore, ADA compliant websites are indexed and crawled by search engines in an easier way, pushing their position up in the rankings and getting the entire content in front of every user.
If you are unsure of how you can make your website ADA compliant, Stellar Blue can help! Our team is trained to make your new or existing site design and development up to the current ADA standards. Our team will preform and audit on your site to see how we can help get your website up to date.
¹ World Report on Disability, World Health Organization, 2019
² Click-Away Pound