9 Tips For Logo Creation

Your logo design serves as the basis for your brand’s identity and how you want to present your brand to your customers. A well-designed logo has the power to convey your businesses values and convert people into loyal customers. Stellar Blue takes the complexity out of creating a logo with our proven design process, making your visions become reality. 

9 Logo Design Tips To Create A Stellar Logo

Do Your Research

Do your research, become aware of the common trends in logo design with your competition, in your industry, and in your geographic area.

Avoid Design Fads

Avoid design fads to create a logo that won't be outdated quickly and will last a lifetime.

Use Custom Fonts For A Unique Look

Use custom typography to create a memorable and unique look.

Keep It Simple

Simplicity is key for a memorable and impactful logo.

Use Negative Space To Your Advantage

Utilize negative space as a clever way to integrate symbolism into your logo.

Pick Your Colors Carefully

Pick your colors carefully and thoughtfully, be aware of the emotions and symbolism each color represents and make sure it aligns with your brand and your mission.

Create A Scalable Logo

Ensure your logo works on a small scale, or create a scalable logo design. This allows for versatility of placement on various applications.

Avoid Generic Typefaces

Avoid using a generic and forgettable typeface.

Take Your Time & Get It Right

Logos take time, iterate until you get it right.

Our Logo Design Process

Creative Discovery

Research before the design is essential. We research logos and designs used by competitors and local companies to see how we can make your logo stand out in the crowd.

Initial Concepting

We create three different concepts that utilize different techniques, typefaces, and colors in order to see what direction you like the best.

Concept Development

After narrowing down the style, typefaces, and colors we refine these concepts with small variations to narrow down our options to the final logo.

Finalization & Delivery

After we land on a final design we package your logo in different versions such as full color, one color, and a while version. We also export these options in many file types so you are able to use your logo anywhere.

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Logo Services

Brand Marks​

Brand Marks are logos that are made up of a graphic symbol or icon that resembles a real world object.​

Abstract Logos​

An abstract logo consists of just a symbol, but one that is tailor-made for you.


Mascots are images of a character or person that act as a visual representation of your business.


These types of logos consist of text only – company names, monograms or initials.


Lettermarks are typography-based logos that take the abbreviated initials of a company in a visually appealing way.


Letterforms are similar to lettermarks but they’re just one-letter logos.


Emblem logos consist of typeface that sits within a border – usually a seal or a crest.

Dynamic Marks

Rather than having the same elements in your logo, these elements can change.

Responsive Logos

Responsive logos change in size, complexity or even color to accommodate and adapt to wherever they are placed.

Minimalist Logos

Minimalist logos utilize simple shapes, modern typography and minimal color to represent a clean and modern look.

3D Logos

3D logo design provides a unique opportunity that will have your company’s message jumping off the page. Simple shapes work best.

Animated Logos

An animated logo is about adding effects to the logo in order to make your logo move in web or television applications.


Lead Creative Designer at Stellar Blue

1. When I'm not working, I am ...

Playing with my son outside or trying out a new recipe.

2. What attracted you to want to work at Stellar Blue?

The flexibility with my schedule and the ability to work from home in my PJs!

3. How is Stellar Blue’s culture achieved working remotely?

The ability to chat a co-worker and set up meetings throughout the day allows for you to connect with other team members easily and efficiently. 

4. When have you witnessed Stellar Blue’s mission/values in action?

In meetings with clients we provide complete transparency and honesty with them in what we know is the best solution is for their business.