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The Marketing World’s Lucky Egg: Pokémon GO

posted on July 13, 2016

POKEMON BLOG graphicHave you been wondering why people have been aimlessly following their phones around your neighborhood? The probable explanation is the recently released game, Pokémon GO. Maybe you’ve heard of it or even played it, but have you considered how great of an impact the game could have on your business? Pokémon GO is not only an amazing innovation in itself, it is stimulating marketing efforts across the globe! Learn how technology and business are working together with Pokémon GO.

How the game works:
The game uses your phone’s GPS and camera to turn the real world into a massive hunting ground for the iconic Pokémon characters. The game transforms local businesses and landmarks into Pokémon gyms and Pokéstops that players can actually visit to stock up on free accessories.


Source: Jason Evangelho, Forbes: “How ‘Pokémon GO’ Can Lure More Customers To Your Local Business”

There’s a good chance your business could be either a Pokémon gym or a Pokéstop! If your business is either of these, prepare for a large increase in foot traffic and customers to your business; however, don’t be quick to react negatively to the large amount of people playing Pokémon outside your restaurant or store. Use the game to your advantage. Create ads that will not only attract customers, but might actually direct some press toward your business.

For example, create a Pokémon inspired drink or dish and offer customers who show you the game on their phone a discount. Another major game factor to consider are lure modules. Lure modules allow you to attract Pokémon to a particular Pokéstop for 30 minutes. Learn how to buy lures
here! Use creativity to turn these players into paying customers, and if you’re planning on using a lure module, advertise on Facebook before a big event going on at your business to attract more people.

Our team has been playing Pokemon nonstop!!

Our team has been addicted to the new game!

Pokémon GO could transform into a major marketing tool to lure millennials to your business. Before you know it, businesses will be paying to transform their places of business into Pokéstops and gyms!

The Future of Pokemon Go and Augmented Reality
Pokémon GO could introduce the world to a different kind of reality, one that could have both positive and negative effects. Many police stations have warned community members about walking around searching for Pokémon characters late at night, and restaurant owners are becoming irritated with the large crowds of people outside their doors; however, augmented reality could also have a very positive impact. For example, it could allow a worker to see specific instructions on how to complete a technical task, or help emergency responders find survivors in the rubble of a destroyed building. The game could also inspire major strides in the business world, especially in marketing.

Businesses can currently purchase lures to draw characters to their business, but soon there will likely be a way to purchase Pokéstops and gyms to draw foot-traffic to businesses all across the globe.

To learn more about how you can take advantage of new technologies in your marketing strategy, contact a Stellar Blue representative today!

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Lead Creative Designer at Stellar Blue

1. When I'm not working, I am ...

Playing with my son outside or trying out a new recipe.

2. What attracted you to want to work at Stellar Blue?

The flexibility with my schedule and the ability to work from home in my PJs!

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The ability to chat a co-worker and set up meetings throughout the day allows for you to connect with other team members easily and efficiently. 

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