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The Significance of Storytelling

posted on June 1, 2016

STORYTELLING“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

When you hear the word storytelling, you’re probably thinking of the bedtime stories you tell the little ones in your life or the good times you have sitting around the campfire in the summertime. Marketing storytelling is fairly similar for a multitude of reasons, but it’s sole purpose is to improve your marketing campaign and evoke emotion. It allows you to promote your products without having to tell people about them and connect with them on a more personal level. Your audience then doesn’t have to feel pressured or sold.

If you’re going to take the storytelling approach to market your brand, make sure the information you’re relaying is authentic. People want content that speaks to them personally and shows candid events of everyday life. This authentic storytelling draws emotions and passion from the audience and turns them into advocates of your brand.

Storytelling has gone from lengthy articles to images and videos. You need to discover how to present your brand’s story to meet the short attention spans of this generation. If you don’t draw in your audience in the first few moments of your attempt to tell your story, they will have already moved on to something else. Capturing your audience’s attention is key and visuals will help you do that!

Here are some tips:
Keep your visuals timely: Our short attention spans require that videos and descriptions aren’t lengthy.
Focus on the brand: Whatever you’re creating must represent the brand you are trying to represent.
Add humor and emotion: This is one of the biggest ways to grab your user’s attention. People love things that make them laugh and tug at their heart strings.
Design visuals that spark curiosity and grab attention
Jump into real-time conversations: Create something that people can talk about. The more people talk about your brand, the more your brand is being promoted without you actually having to do it yourself by pushing and selling.

To learn how to tell your brand’s story, contact a Stellar Blue representative today!

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Lead Creative Designer at Stellar Blue

1. When I'm not working, I am ...

Playing with my son outside or trying out a new recipe.

2. What attracted you to want to work at Stellar Blue?

The flexibility with my schedule and the ability to work from home in my PJs!

3. How is Stellar Blue’s culture achieved working remotely?

The ability to chat a co-worker and set up meetings throughout the day allows for you to connect with other team members easily and efficiently. 

4. When have you witnessed Stellar Blue’s mission/values in action?

In meetings with clients we provide complete transparency and honesty with them in what we know is the best solution is for their business.