If you haven’t already, download the app Snapchat! This mobile marketing tool allows you to share real-time photos and videos to potential or current customers. Whether a new product launch is coming soon or one of your executives is wearing a funny hat at a company party, Snapchat can help you share this content in a fun and creative way!
Here are a few tips when using Snapchat as a marketing tool:
Keep it Fun!
Over 75 percent of all Snapchat users are under the age of 30. Which means, content displayed on the app needs to be tailored to their needs. Snapchat is considered one of the coolest apps for millennials. They don’t want to bombarded with boring business stuff. Instead, share fun videos from behind the scenes for instance. Get creative and innovative when “snapping” your followers. Use current lingo, Snapchat filters, and unique angles. Be consistent and professional with your overall image, but don’t be afraid to have fun with it!
Use in Real-Time!
Your friends on Snapchat who view your story aren’t necessarily going to realize they are being marketed to. Isn’t that the whole point of marketing? Promote events, like grand openings, fundraisers, etc. Make sure you are Snapchatting the set up, during, and take down of all the events. Viewers will feel more connected to the event and brand even though they aren’t able to make the event. With so much information available, real-time marketing is key to reaching your prospective audience.
Being limited to 10 second videos, Snapchat only allows for short and sweet content sharing. That being said, users are flipping through Snapchat stories quickly and in between their business lives. Use this feature to tell a story, like clips from a movie. Viewers are more likely to keep watching when the video has a purpose or story line. Again, your followers on Snapchat will continue to create a personal connection with your brand and business.
With 60 million downloads, there is no doubt Snapchat is a marketing gold mine. This is, however, if your business is using it correctly to connect with viewers. Use these tips to successfully integrate Snapchat into your marketing strategy.