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Experience Downtown Appleton with Appleton Downtown Inc’s New Website!

posted on January 2, 2016
Stellar Launches

Stellar Blue is excited to announce the launch of the brand new Appleton Downtown Inc. website! Appleton Downtown Inc. (ADI) is a not-for-profit community coalition dedicated to an economically strong, safe, attractive and exciting downtown. Stellar Blue is a proud sponsor of the organization, and this is our first website project with ADI.


Those living close or planning a visit will want to check out this site. The new ADI website grabs visitors’ attention as soon as they hit the homepage. Arriving on the homepage, the user is greeted with a flyover of Appleton, followed by footage of the vibrant downtown. Website users can visit any area of the site by using the dropdown navigation bar. Scrolling down on the animated homepage brings up upcoming events and latest news as well as interactive  tiles that take visitors to areas such as lodging and living, coffee shops and dining, live music, the ADI store and more. The bottom of the homepage features a scrolling sponsor marquee and contact information.

“There’s so much to see and do in downtown Appleton,” said our Stellar Web Developer, “we really wanted the site to communicate the variety and vibrancy of the area.”

The goal is to provide a comprehensive resource for anyone interested in Appleton’s downtown. It’s important that no matter what visitors are looking for in relation to downtown Appleton, it is easy to find. A general search feature is available, as well as a business directory. If visitors still cannot find what they are looking for, they can utilize the advanced site search feature. By visiting the upcoming events section of the website, visitors can use the interactive events calendar to find out what’s going on by a specific event type, start date, end date or keyword search. Visitors can also purchase ADI gift certificates via the ADI store. For those that want to stay in the loop, a newsletter signup form is available in the site’s footer. Features were also added to increase usability. Google Translate can translate the text of the website into nearly any language, and the responsive design allows for convenient mobile viewing.  

You can view the new website here:

Interested in learning what Stellar Blue can do for your website? Contact a Stellar Blue representative today!

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Lead Creative Designer at Stellar Blue

1. When I'm not working, I am ...

Playing with my son outside or trying out a new recipe.

2. What attracted you to want to work at Stellar Blue?

The flexibility with my schedule and the ability to work from home in my PJs!

3. How is Stellar Blue’s culture achieved working remotely?

The ability to chat a co-worker and set up meetings throughout the day allows for you to connect with other team members easily and efficiently. 

4. When have you witnessed Stellar Blue’s mission/values in action?

In meetings with clients we provide complete transparency and honesty with them in what we know is the best solution is for their business.