Changes in Digital Marketing to Look Out For in 2016

There are some new important things to keep an eye on in the world of digital marketing for 2016. Last year you may have focused individually on mobile, social, or digital, but these all should be under your marketing belt. Here are the newest trends and tips for digital marketing in 2016.

The line between analytics and optimization is blurry.
The individual worlds of analytics and optimization are merging. It is important to focus on each in your digital marketing strategy; however, they are starting to come together as one. If you find interesting trends, but you don’t act on them, you won’t see the full impact of your campaigns in your analytics data.

Refine your customer experience through responsive design.
Last year, responsive design allowed for affordable mobile strategy for those who did not find mobile application development necessary or didn’t have room for it in their budget. It also allowed for analytics data to be easily collected, so you could see what mobile users really wanted. Now, having a responsive website is more important than ever before. People are using their mobile devices to do more searching and purchasing online. Google has also started to only deliver mobile-friendly results to mobile searchers. If your site is not responsive, you’re likely missing out on a significant amount of your potential search traffic.

Deliver a customer experience that is relevant and personal.
Optimization allows you to define and achieve personalization. According to websitedesign.com, optimization is generally thought of as the use of testing, segmentation, and targeting to deliver relevant experiences to customers; however, these relevant experiences are usually expressed through some form of personalization. Every one of your customers want to feel as though they are your #1 customer.

Big Data will be even bigger.
In 2016, you will finally be able to see some tangible ROI on big data spending and projects. Now, it is crucial to have an effective digital marketing strategy and a reliable way to measure your success. This will result in more confident decision making and greater operational efficiency, reducing cost and risk.

Privacy issues will become worse.
In 2015 there was a huge increase in privacy issues and breaches. Your customer’s privacy within your business is your responsibility. It is important to keep your customers’ information safe. Study up on privacy laws, keep up-to-date on the latest privacy laws, and ensure your security and privacy policies are updated and implemented.

To ensure you’re staying up-to-date on the latest digital marketing trends, contact a Stellar Blue representative today!