The Heel Shoe Store

Opening in 1970, The Heel has always been known for their quality foot attire and have recently expanded their services by focusing on foot health rather than just the shoe. This was the first project Stellar Blue has completed for The Heel.

Features:
When users first arrive on the landing page, see The Heel’s updated logo, a Quill Creative original, set on a backdrop of a picture of inside the store. Right under the logo are two interactive icons that allow visitors a shopping option or a chance to learn more about the company’s approach to their craft. At the top of the page is an interactive navigation bar that allows easy access to information on company history, product line, foot health, staff, shoe repair, shopping options and contact information. Just above the navigation bar are also store hours and phone number. As users move down the homepage, they will come to three interactive text boxes with enlarging images when hovered over. These boxes link to pages written for information on the available shoe selection, background on the staff and their in-house shoe cobbler. Next, users will find two slide bars that show the featured products and brands available at The Heel. At the bottom of the homepage, users have the opportunity to join The Heel’s mailing list by providing basic contact information.

”We are really excited about how the website turned out,” says Owner and Managing Director Jim Dobinski. “Much like the shoes they sell, The Heel wanted a website that was fast, comfortable and best for their customers and I think we were able to provide them with that.”

Goals:
The primary goal of the website was to showcase the extensive product line while allowing simple purchasing abilities. The website features a WordPress integration that allows for fast and simple content updates and setup. There is also a Woocommerce integration that allows for full control of the product line by being able to track and update inventory. A standard blog has been added to the website for user friendliness as visitors can learn more about the world of shoe and foot health. Finally, there is a basic feedback form included for information requests.