City of Neenah

Stellar Blue has maintained a long partnership with the City of Neenah. Starting off with marketing consulting to social media management, Stellar Blue was a natural fit for when the City sought out a new website development partner.

Prior to the website design, Stellar Blue provided extensive analytics consulting. Our team reviewed 12-months of user usage data. Data ranging from:

• User visit frequency
• Most trafficked web pages
• Weak content and conversion spots
• Seasonality usage

And much more. It was a crucial step in the overall website experience as City of Neenah's website has to appease not only the residents and business community, but the many city departments, services, and leadership. Going into the initial steps of the website discussions, the analytical reports served as a basis to why we were recommending what we did and why their current site structure was not working.

It played an even bigger part in the construction of content. As you can imagine, a city government website is filled with information. The analytics helped develop the overall site framework and helped both teams (Stellar and City) prioritize the development.