Your logo design serves as the basis for your brand’s identity and how you want to present your brand to your customers. A well-designed logo has the power to convey your businesses values and convert people into loyal customers. Stellar Blue takes the complexity out of creating a logo with our proven design process, making your visions become reality.
Do your research, become aware of the common trends in logo design with your competition, in your industry, and in your geographic area.
Avoid design fads to create a logo that won't be outdated quickly and will last a lifetime.
Use custom typography to create a memorable and unique look.
Simplicity is key for a memorable and impactful logo.
Utilize negative space as a clever way to integrate symbolism into your logo.
Pick your colors carefully and thoughtfully, be aware of the emotions and symbolism each color represents and make sure it aligns with your brand and your mission.
Ensure your logo works on a small scale, or create a scalable logo design. This allows for versatility of placement on various applications.
Avoid using a generic and forgettable typeface.
Logos take time, iterate until you get it right.
Research before the design is essential. We research logos and designs used by competitors and local companies to see how we can make your logo stand out in the crowd.
We create three different concepts that utilize different techniques, typefaces, and colors in order to see what direction you like the best.
After narrowing down the style, typefaces, and colors we refine these concepts with small variations to narrow down our options to the final logo.
After we land on a final design we package your logo in different versions such as full color, one color, and a while version. We also export these options in many file types so you are able to use your logo anywhere.
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