Your logo design serves as the basis for your brand’s identity and how you want to present your brand to your customers. A well-designed logo has the power to convey your businesses values and convert people into loyal customers. Stellar Blue takes the complexity out of creating a logo with our proven design process, making your visions become reality.
Do your research, become aware of the common trends in logo design with your competition, in your industry, and in your geographic area.
Avoid design fads to create a logo that won't be outdated quickly and will last a lifetime.
Use custom typography to create a memorable and unique look.
Simplicity is key for a memorable and impactful logo.
Utilize negative space as a clever way to integrate symbolism into your logo.
Pick your colors carefully and thoughtfully, be aware of the emotions and symbolism each color represents and make sure it aligns with your brand and your mission.
Ensure your logo works on a small scale, or create a scalable logo design. This allows for versatility of placement on various applications.
Avoid using a generic and forgettable typeface.
Logos take time, iterate until you get it right.