Premium Analytics vs Basic Analytics

Taking the time to understand analytics is a crucial part of your business’s success. Analytics help you better understand your customers and how well your website is doing. Analytics are often measured in site views, unique views, average duration on page, and average actions performed. After an assessment of these, you will be able to implement some changes to benefit your return on investment. At Stellar Blue Technologies, we offer two different packages that help you track important metrics–basic analytics and premium analytics.

Basic Analytics

When opting into a basic analytics package, you will gain access to an overall review of your site data, containing high-level information, such as the number of people who have visited your site. Additionally, you’ll discover how long they stayed on your site and the average number of actions each visitor performed. This data gives you the surface information of how well your site is doing compared to previous months in terms of traffic and interactions.

Premium Analytics

Premium analytics takes this surface information you get from basic analytics and dives much deeper into the data. With a premium analytics report from Stellar Blue Technologies, you are able to tailor your report to your own business goals and preferences. A premium analytic report grows from the basic information of site traffic and engagement to an all-out eight-page, custom report that includes additional information, such as traffic and device sources (or to put it another way: where your visitors come from and what devices they visit your site from).

Additionally, you can select up to three internal pages from your website to monitor and receive analytic data on in order to gain a better knowledge of how these pages are performing. With this enhanced report, you will learn about a page’s exit and bounce rate, a user’s site traffic pattern (what other pages they are coming from and/or going to within your site), and more. On top of all that valuable data, the Premium Analytics reports provide custom suggestions from our Stellar Blue team of marketing and analytics experts on how to leverage this information and increase the performance of your website!  

For some, analytics can be messy, confusing and time-consuming. At Stellar Blue Technologies, we’re here to help you increase that return on investment (ROI) and reach your business goals. If you want to know more about the analytic services offered by Stellar Blue Technologies, contact us today. Our analytics team is eager to help you reach your business goals.

Be sure to check out the Analytics work we’ve done for the City of Neenah to help them understand their user experience, identify pain points, and increase the overall results of their website. Take a look at the case study here.

Are you interested to learn more about how Stellar Blue Technologies can help your website achieve optimal results? Contact us today!