A social media presence as a business is incredibly important in the digital world we live in today. However, each social media channel has its own quirks and nuances. You must be able to make yourself a chameleon of sorts when posting on each platform. LinkedIn is arguably the most unique of the social media platforms when it comes to the content you should be posting. The site’s focus and audience have always skewed towards business professionals and networking. For that reason, we’ve come up with a list to help you become a pro at posting on LinkedIn.
- Know Your Audience
Knowing your audience is always incredibly important when posting anything. Your LinkedIn audience is probably much different than your Facebook audience. When assessing your business’s LinkedIn audience ask yourself these questions:
- Who are our LinkedIn followers?
- Who reads our content?
- Who can we target? Or who should we be targeting?
Upon determining this, you’ll have a sound idea for how to direct your content. With this in mind, you should form and direct your content to an audience that does not necessarily know all there is to know about your industry. Be sure to not include jargon when composing your posts or blogs for LinkedIn. In the case that someone shares your post, you wouldn’t want to lose a possible new connection based on the simple fact that they didn’t understand the terminology you used.
- Provide Clickable Content
Clickable content is incredibly important in our digital marketing world. You want your content to drive your viewers to click onward. By providing images, videos, or a call to action to your content, your audience is more likely to read or click your article. By adding a simple photo to your content, LinkedIn users are 11 times more likely to read or click your content.
When forming content for your LinkedIn post, you want it to be engaging. You want to entice your readers to continue on to that next paragraph. Develop content that asks questions, provides insights, and discusses industry-specific topics. Consider posting about industry events your company or employees took part in. Recap the experience and the benefits gained from it. Be creative!
- Create Compelling Headlines
Your headline is one of the most important features when posting on LinkedIn. Your headline is what will either instantly capture your viewers’ attention or will cause them to scroll past without a second thought. When developing your next headline be clear and specific. Perhaps use a headline that promotes a “how to” posting or a list. Avoid headlines that ask a question.
- Post and Engage Frequently
In order to maintain a presence amongst your followers, it is important to post consistently. The more often you post, the more likely your words and ideas are to be discovered. A good habit to get into is posting at least a few times a week.
Along with posting regularly, it is important to engage with your audience frequently. Be sure to ask questions, reply, and comment to your viewers. Through doing this, you will also add to the humanization of your business. As you are engaging with your followers, make sure to be genuine. Followers will appreciate feeling as if they are interacting with a human over a robotic source. In addition to engaging with your followers as a business, encourage your employees to like, share, and comment on your posts. This will help your posts gain more exposure to different viewers.
You want your LinkedIn content to be relevant, informative, and engaging for your followers. If you are interested in furthering your LinkedIn or social media presence, contact us at Stellar Blue today! Our Marketing team is always eager to help businesses like your own grow to its maximum potential.
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