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10 Crazy Social Media Statistics You Need to Know!

posted on June 22, 2016
Marketing Social Media

social statistics

This blog has been updated as of 9/20/16. View the updated version here:

Social media use is continuing to grow year after year. As marketers it’s important to understand the numbers behind the social media sites that we’re using to promote our products and services. Here are ten crazy interesting social media statistics you need to know about the platforms you’re using.

-Social networks earned on average $8.3 billion dollars from advertising in 2015.
-78% of people who complain about a brand on Twitter expect a response within an hour.
-96% of people who complain about a brand do not follow that brand on social media.
-On WordPress alone, 56 million blog posts are published every month.
-Facebook now has 8 billion video views per day and Snapchat follows closely with 6 million.
-77% of Twitter users feel more positively about a brand when their tweet has been replied to
-300 hours of video are being uploaded to YouTube every minute.
-Social media users have increased by 176 million in the last year.
-38% of businesses spend more than 20% of their total advertising budget on advertising on social media channels– up from 13% in the previous year.
-There are a total of 1.3 billion Twitter accounts, but only 320 million are active.

To learn how you can use these social media channels to promote your business, contact a Stellar Blue Representative today!

Source: Brand Watch

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